Optimize Your WordPress Website and Dominate
There are millions of websites on the internet today. Long gone are the days where the competition is few and you could achieve decent rankings by stuffing a ton of keywords within the code of your site, within images, and in doorway pages. Google has gotten way too smart for those amateur techniques and in today’s search engine world you have to have an amazing website that is current, clear and easy to index on both sides.
One of the best platforms I’ve used to date is WordPress. In my opinion, with it’s easy to use back end, or content management system, it’s by far one of the most search engine friendly web platforms out there.
When optimizing a WordPress site properly it’s important that every little detail is taken advantage of. The easier it is for search engines to index your site, in other words, knowing who your are, where you’re located, and what services or products you provide, the higher the chances your site is going to rank better. Fortunately, the WordPress platform is easy to use and comes with a nice selection of widgets, plug-ins and themes.
WordPress features offer advantages, but don’t forget, you may have hundreds or maybe even thousands of online competitors. So, it’s critical that you make your site shine above all the others, by ranking high in the Google search results, while providing customers with helpful information and products. Using these optimization techniques could be just what you need to keep the traffic flowing to your site.
Speeding up the Loading Process
Slow loading sites not only turn visitors off, but they can also reduce your ranking in the search engines. According to Google, a well optimized site should load in about two seconds. If your site is taking anywhere from five to 10 seconds to load, you should consider these methods for speeding up load times.
Choosing a Hosting Plan
It may be tempting to go for a free or cheap hosting plan, but in the end you may be losing traffic. To get the best performance out of your WordPress blog, you should consider a hosting service that performs routine page load speeds and makes this a priority. The folks that operate these servers are experts when it comes to WordPress, and you’ll get the best performance possible using one of their hosting plans. Hosting accounts like WP Engine, Flywheel, WP Radius and Pantheon come highly recommended.
Themes Make a Difference
Granted, we all want the best looking site possible, but there may come a point when you need to reexamine your theme, which could be the cause of a slow, sluggish site. Thesis Theme Framework is easy to customize, doesn’t require you to code, and it’s optimized for mobile devices, search engines and performance. We’ve had success using Elegant Themes for our WordPress website.
Don’t Forget Plugins
Plugins have their purposes, but there is a good chance, you may be using too many of them or they are dragging down your site loading time. You can determine which plugins are taking the most of your system resources or causing your site to load slowly using a plugin called P3 Profiler. Also, make sure your plugins are up to date or using plugins that the developer updates often. If you’re using plugins and the last update came 10 months ago, that’s a sign to switch to something to is more current. Old, out dated plugins also present a security issue, giving hackers an easy way into your site.
Images do a great deal to enhance the appearance of a site, article or blog. However, they can also slow down the loading process significantly with increased load times of 15 seconds or longer.
To strike a happy medium and provide images for your visitors’ enjoyment, you might consider image compression using a plugin called EWWW Image Optimizer. The plugin can improve load time and compress both old and new images.
Advertisements Affect Load Time
If you feel you must keep a certain amount of advertisements on your site for income revenue, make sure your site is fully optimized. Advertisements can significantly add to your load time. Don’t forget, you also don’t want any paid ad pop-ups. This will be a big “No No” moving into 2017 and when it comes to the end user experience, if they’re like me, having any kind of pop-up on every other page is extremely annoying. Site visitors will bounce off your site faster than you can recite your own name.
Are Social Media Buttons Worth It?
Each blog owner needs to evaluate how much they are benefiting from social media buttons. Because they make calls to external websites, load times are seriously increased.
Customizing Your Pages for SEO Advantages
Keep URLs short, descriptive and to the point. Place your keyword in the first three to five words to get the most impact from Google.
Great titles not only attract your readers, but they also catch the attention of search engines. Just like the URL, you should try to position your keyword or phrase at the beginning. Make sure titles are enclosed with H1 tags, which is important for search engine ranking.
Use H2 tags on sub-headings to highlight the importance of the subject matter, and make sure to include at least one sub-header in your text using your keyword.
Placing your keyword in the first 100 words of your text is an ideal method to make sure the search engines recognize the topic of your blog or article.
Outbound links help to clarify what the page is about, and they may result in inbound links to your site, which is a wonderful way to gain additional traffic to your site.
Adding internal links throughout your post helps visitors to navigate your site, learn additional information about the topic and may help to increase search engine ranking.
Adding a few synonyms may help search engines like Google to determine the relevancy of a page, which could help with rankings.
Using Reviews & Schema Markups
Schema can be used to markup pages, so web crawlers can easily determine what the content on a page is and how to treat it. This can make your site stand out when rich snippets are published in the search results, which may increase click-through rates. However, you should be advised that Google has released new guidelines for posting reviews.
If, you need help marketing your business online, FMS Online Marketing is ready to help. We can provide services to any business throughout the United States, whether a small local business or a large corporation. Our team also provides SEO consulting services for those companies that have an in-house team and may need a different set of eyes on their current marketing efforts. We would be happy to work with you as a consulting partner or provide full time SEO services.