The days of scrolling through the ‘Yellow Pages’ to find a local service are long gone. With the internet being the most used method to search for a service, how do local small businesses, like painting contractors, compete with larger or national companies? While word of mouth can help, local companies with a strong online presence see significantly more success compared to those without. This is partially thanks to local SEO. The easiest way to level the playing field and is through local search engine optimization (LSEO). Every small business can grow, improve its online visibility, attract more customers, and significantly boost sales using proper local SEO strategies.
Local SEO targets users who are conducting an online search for local goods or services. A local search usually has two components: the service itself and the location. Often, online searches will look something like this: ‘painter near me,’ ‘painter in Phoenix’, or ‘best painting contractors near me.’ With the implementation of a proper LSEO strategy, painting contractors located in Phoenix, AZ will appear on the top of the results page. A staggering 46% of online searches have local intent, according to Google. If a website is appropriately local SEO optimized, it will be much more likely to appear at the top of the results page.
For a business offering a service like painting, positive online reviews can pack a big punch. Online reviews are considered to be one of the most critical aspects of local SEO. Many consumers trust online reviews as much as they would a personal recommendation. An estimated 86% of consumers will read reviews before hiring a company to do a service.
Remember, search engines are smart. They can detect where consumers are located and deliver results based on their location. They can narrow results for local searches to be within just feet from the user. Search engines, like Google, Bing, and Yahoo, recognize the user wants a service or business based on their location. By adding targeted local SEO content to websites, Google will be more likely to display that site on the local search engine results pages (SERPs).
Local SEO allows companies to stand out in local searches. LSEO can help local businesses increase traffic and boost sales. For a painting contractor in Phoenix, this is especially vital. The industry is hugely competitive, notably in larger cities. In Phoenix alone, there are over two dozen local painting businesses. The power of local SEO can drastically help painters in Phoenix rank higher in search engine results, appear on local business directories like Yelp, Foursquare, and Google My Business pages. By adding localized content on sites, and utilizing the unparalleled power of positive online reviews, local painters in Phoenix will appear among the first results for consumers performing an online search.
If you’re a painting company and you’re tired of seeing marketing dollars fly out the window give us a call. We’ll look at your site, your local GMB profile, and all other digital assets. From there we’ll create a custom strategy that fits your business and will put your brand in front of customers on a consistent basis. Contact us today (623)687-1673 or visit FMS Online Marketing.