Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Many people talk about the importance of creating great content that provides value to the reader by informing them about a new product, service or update in the industry, or engages them in some kind of conversation. Creating such content is already challenging because there is so much content on the web, but getting your content in front of the appropriate audience is even harder, especially if you don’t take the time to do your research before you start writing.
Here at FMS, we understand that powerful content is the best way to motivate behavior, and that data and analytics can help us get in front of that behavior. Whether you want to look into your brand positioning or dive into some competitor research, a carefully considered strategy is crucial to reaching your content marketing goals. Let’s team up and figure out how we can improve your business performance with content.