With the development and recent improvements of smart phones, mobile search engine usage is increasing in popularity. Optimizing for mobile SEO solicits a unique strategy that facilitates quick and easy viewing of the most important information about your business.

It’s estimated that over 65% of searches are on mobile devices. When a customer runs a search using their mobile device, chances are that they have a something slightly different in mind than someone sitting in front of a desktop or laptop. Mobile search tends to be more locally oriented, with people closer to the end of their shopping phase, ready to make a purchase. That mentality changes people’s search behavior, mobile search experts at FMS will help you optimize for this growing market.