Local SEO For Roofers In Arizona
Many roofing businesses in Arizona don’t realize that they lose potential new clients every single day, not because they lack professionalism or don’t provide the right services, but due to the fact that they don’t rank for essential search terms in Google.
If you are a roofer based in Phoenix or any other city in Arizona, you can learn more about this dilemma and how to address it the right way in today’s post.
Roofing Issues In Arizona
There are certain roofing issues that particularly home owners and commercial office space owners in Arizona have to deal with more frequently:
1. In Arizona, the climate usually is hot and dry, which requires roofs to be resistant to heat. If they are not, damages can occur in the long run caused by extreme sun exposure.
2. Snow might be rare in Arizona’s southern and western lowlands, but not so much in the northern part of the state. Here, roofs have to be able to handle the cold. #snowremovalservice
3. You can find quite a lot of flat roofs in AZ, which are prone to water-related damages, such as leaks, moisture and ponding.
4. During monsoon season, strong winds with dust and rain can tear off roof material and make maintenance very important. Gutter needs to be cleared from debris regularly.
5. In general, poor installation and do-it-yourself repairs can reduce the lifespan of a roof significantly.
These issues create a demand for customized services – services that your roofing company might offer. The question is, how can you tell home and office space owners about your local business?
The first thing that comes to mind is by means of a website – and rightly so! Among SEOs, it’s common knowledge that the majority of users go online and use search engines, mainly Google, to find a viable solution for a problem that they have. What’s more, according to a survey conducted by Yelp, “85% of Consumers Use the Internet to Find Local Businesses”. This is huge!
Local Keyword Search Volumes Related To Roofing
We would like to show you how many home and office space owners in Arizona enter roofing-related search queries into Google on a monthly basis.
Ahrefs is one of the tools that you can use to find accurate Google keyword search volumes and that also provides you with ideas for related keywords and keyword phrases. This is an excerpt of what we found:
This clearly shows that, if you are not capitalizing on your online efforts, you are missing out on a lot of new potential customers.
How You Can Optimize Your Roofing Website
Going forward, you now know about the importance of your roofing business’s digital presence. Setting up a professional website is the first step, of course. But we will assume that, in today’s day and age, most businesses already own a website that is visually appealing and technically sophisticated, and therefore offers a great user experience (if that’s not the case with your site, contact us now).
The next step is to optimize your website for search engines and since you run a local business, we shall pay special attention to local search engine optimization (local SEO).
(Local) On-Page Optimization
First of all, if you’ve never heard about on-page/off-page optimization and you don’t know the difference between the two, you can learn more in this post.
As far as on-page optimization is concerned, you should make sure to include the most important keywords in your site’s content including headlines, add links to external authoritative sources and other internal pages, and add visual media to pimp your site and make it look good.
Additionally, for every single page of your website you should take the time to come up with engaging title tags and meta descriptions that also contain your most important keywords.
On top of that, since we are focusing on local SEO, implementing schema markup on your site is key. Schema markup contains structured data about your business in a way that’s easy to understand for search engine crawlers. For example, schema usually contains a physical address where customers can find your business, a phone number, opening hours, etc.
(Local) Off-Page Optimization
The most important elements of local off-page SEO are NAP-consistent listings with high-quality business directories – think Yelp and Better Business Bureau, but also industry-specific directories – links and brand mentions from high-authority sites, and locally relevant content.
Even more important than that is a complete Google My Business listing that provides lots of helpful information about your roofing company. Google My Business is also where you should collect the majority of customer reviews. Google reviews are not only a direct ranking factor, they also draw lots of attention and can make you stand out from the competition.
Reach Out To Us Now
Arizona’s climate causes the need for specialized roofing services in home and office space owners, which usually go online to find a promising roofer nearby. By setting up a professional website and optimizing it for search engines, you can make sure that your business shows up in the local search results. This will help you to win more clients in future. Contact us now for a free consultation.
If you lack the time or knowledge to do proper (local) SEO and you need help with optimizing your roofing website on-page as well as off-page-wise, don’t hesitate to reach out to us now. We are more than happy to analyze the current state of your digital presence and discover exciting potential that is left for us to exploit.